Have you ever asked yourself why your local business deserves to be ranked #1 in your area? Sure, every business owner thinks his or her company should be #1 by why do they deserve it? If you can answer that question for yourself you’ll be able to better focus your SEO efforts and improve your website. Fishers SEO, a company that specializes in local SEO, has compiled a few quick tips to help you improve your local business’ website.
It’s fairly common knowledge that the top three ranking factors for Google are content, links and RankBrain. So, if these are the top three ranking factors, it makes sense for a local business to direct their attention to these three aspects of SEO.
First, you need to make sure you are writing good content for your site. Without solid content, it is almost impossible to rank well in Google or attract customers to your website. Make sure your content is informative and interesting and has credible sources to back it up. It is also important to consistently add content to your site to keep customers interested in the information you are presenting them with.
So that leaves us with RankBrain. RankBrain is a machine learning algorthim utilized by Google to help better rank webpages. While not much is known about RankBrain, it is clear that it searches for the most relevant webpages and pushes them to the top of the search rankings, allowing users to find the information they are looking for faster. So if you want RankBrain to rate your site well, I would suggest focusing on making your site as user friendly as possible.
Well, there you have it! The top three ways to guarantee your business DESERVES to be ranked #1. Use the steps listed above to improve your SEO or call Fishers SEO for more information!